Salt Optics is a premium eyewear brand from coastal California that is committed to quality construction and timeless design. PH worked with Salt Optics from the brand's inception to create a brand platform and executed multiple 360° campaigns, from sell-in materials to POS displays to websites. To reinforce the approachability and authenticity of the brand all models cast for photo shoots were friends of the brand and styled in their own clothes. The clean, minimal and effortless mantra of the brand was reflected in all touch point communications.
Services Included: Creative Direction, Concept, Design, Print, Collateral, Packaging, Website, Photo Art Direction