What started out as a packaging job for the PH offices turned into a four-year adventure into the men's grooming market. PH created and expanded the line from two products to 11, lead and created the go-to-market strategy, positioning and created all materials for every touch point.
What followed was a sudden growth from 11 local accounts to over 600 in 14 countries in just two years. PH served as President and Creative Director and operations for the brand during its rapid growth. So much so that PH closed offices and solely focused on the Imperial brand as it rapidly grew. After four years and building the brand to $1.4 million in sales, PH sold its controlling interest and got back to what we love: Creating brands, taking them to market, making them flourish, and then doing it all over again!
Services Included: Creative Direction, Concept, Design, Packaging, Digital, Website, Photo Art Direction, Print, Product Design