PH teamed up with the Schiefer Chopshop agency to create a brand platform and product campaign launch aimed at an urban mix of Millennials that needed premium smartphones at affordable prices. The ensuing “All for All” concept came out of the idea of democratizing technology. Making smartphones with all the features accessible for all the people, “All for All.” With strong digital and social media content pushes, the phone sold out in the top five test markets in two weeks. Alcatel then became the official smartphone of the MLS soccer league, where thematic marketing and event activations combined with the creative to make the Idol 5 launch a huge success.
Services Included: Creative Direction, Concept, Design, TV, Digital, Website, OOH, Photo Art Direction