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Gravis Footwear

Gravis Footwear, a division of Burton Snowboards, partnered with PH to develop and execute multiple 360° campaigns over the course of two seasons. The brand was targeted at the creative lifestyle of surfing, skateboarding, snowboarding, and art.

The IV icon was developed to echo those four pillars of the brand. Since the Gravis product line is designed to be decidedly clean and minimal, PH took a similar approach in the visual language for all marketing efforts. The theme line “Creative Departures” was created to resonate with the world traveling, creative, action sports mindset demographic.  PH took Gravis to an elevated, timeless brand positioning. From specific catalog seasonal launches to team rider specific shoe launches, PH conceived themes, directed photo shoots and executed design for all touch points.

Services Included: Creative Direction, Concept, Design, Print, Collateral, Digital, Photo Art Direction, Identity, Trade Show Design

GRAVIS HEADER.jpg
Gravis F09-2 (2).jpg
Gravis F09-2 (1).jpg
Gravis F09-4.jpg
Gravis F09-3.jpg
Gravis F09-1A.jpg
Gravis F09-6.jpg
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Gravis F09-8.jpg
Gravis F09-3.jpg
Gravis F09-2.jpg
Gravis F09-4.jpg
Gravis F09-1.jpg
Gravis F09-5.jpg
Gravis F09-20.jpg
Gravis F09-6.jpg
Gravis F09-7.jpg
Gravis F09-22.jpg
Gravis F09-9.jpg
Gravis F09-8.jpg
Gravis F09-10.jpg
Gravis F09-34.jpg
Gravis F09-36.jpg
Gravis F09-42.jpg
Gravis F09-3 (1).jpg
Gravis F09-73.jpg
TW_Surf_June09_Gravis copy.jpg
GRAVIS AD_APRIL09-1.jpg
GRAVIS AD_FEB09-1.jpg
GRAVIS AD_MAY09-1.jpg
GRAVIS AD_MARCH09.jpg
GRAVIS_TWSurf_AUG09_Indo copy.jpg
GRAVIS AD_JUNE09-2.jpg
GRAVIS AD_JULY09-1.jpg
GRAVIS AD_JAN09 2.jpg
GRAVIS AD_JAN09-1.jpg
GRAVIS AD_JUNE09-1.jpg
GRAVIS WEB.jpg