As a prominent celebrity photographer in the mid-to-late 90’s, Andrew enjoyed substantial success. Having left the field for some time, he was struggling to rebuild his cache in the editorial and advertising world. He approached PH looking for a fresh approach to garner attention to his work and reignite his career. Instead of the mass-mailed promos most photographers do, we conceived an oversized, hard-bound, oversized coffee table book that showcased some of his best celebrity images along with copy that described his memories of that celebrity on the day of the shoot. The book was called 50 Portraits and Some Words. This limited-edition, highly-targeted, the book was mailed to leading art buyers and editors. The approach was wildly successful and created many new opportunities and eyes for Andrew's work—not to mention a few awards, including the CA Design Annual, along the way.
Services Included: Creative Direction, Concept, Design, Photo Editing, Identity