Surfwear and streetwear retailer PacSun epitomizes the active SoCal coastal lifestyle. They came to PH to assist in developing and executing multiple 360° seasonal campaigns for two years. From summer campaigns to winter denim launches, PH conceived seasonal themes, led photo shoots, and worked with their in-house team to execute branding on all consumer touch points.
Services Included: Creative Direction, Concept, Design, Print, Digital, Photo Art Direction, Packaging, OOH, Retail Display