Daniel Root, an award-winning freelance commercial and editorial photographer based in San Francisco, CA, came to PH looking for a new positioning and strategic approach to his brand, identity, and promotional pieces. His specialty is capturing the transitional, product, and action moments in and around the world of sport and sports culture.
Taking cues from his Root’s style, PH developed the tagline “A Different View of Sport” to highlight his ability to capture sides of sports rarely seen. PH also proposed a bold, yet simple, honest and understated, new logo based on his name, DAN. This simplicity was reinforced by a utility usage of bold orange for branding. A clean, modular and easily updatable newspaper format was designed for DAN’s direct mail promotional efforts. PH took extreme measures in photo editing his large volume of work to carefully highlight the positioning of “A Different View of Sport.” Reception of his new positioning and branding was strong, leading to multiple assignments and long-term relationships from Nike, Adidas, Rebook, and other leading international sports brands.
Services Included: Creative Direction, Concept, Design, Print, Collateral, Photo Editing, Packaging