PH teamed up with the Amusement Park agency to define a new visual language for Toshiba Business Solutions North America. In the B-to-B category of business printing and technology solutions (admittedly not the sexiest of categories) there hasn't been a lot of visual innovation. Toshiba was ready to break from the pack and stand out with a fresh rebrand with the website being the initial deliverable.
The theme line, “Empowering the Art of Business,” highlights how Toshiba enables its clients to create and gain competitive business advantages seamlessly. The rebrand and visual language were rooted in artistry and modernity with clean typography, a new color palette, and minimal sculptural illustrations by Eddie Guy. Additional B-to-B print advertising, trade show elements, posters, and office environmental elements also came out of the rebrand execution.
Services Included: Co-Creative Direction, Art Direction, Design, Web Design, UX, Print, Collateral, Photography Art Direction, Illustration Art Direction