Analog Snowboarding, a division of Burton Snowboards, partnered with PH to develop and execute multiple 360° campaigns over the course of two seasons. The brand positioning took a harder, more irreverent approach to other brands in the category. The mantra, “Design Unlikely Futures,” was developed in interpreted in multiple graphical paths. From seasonal catalogs to print campaigns, PH conceived themes, graphic elements, and photo styles. PH led all photo shoots and executed for multiple touch points.
Services Included: Creative Direction, Concept, Design, Print, Collateral, Digital, Photo Art Direction, Identity, Trade Show Design