DSREPS Photography

DSREPS, a prominent photographer representative firm, approached PH looking for a fresh approach to a promo piece to garner attention from the high-level agency and editorial art buyers. Instead of the usual mass mailed promo, we conceived a DSREPS “Art Show in a Box" concept. The oversized box, contained 10–13 oversized prints and “bull clips” so recipients could immediately garner their office walls with DSREPS work. The initial promo created a bit of a war within agencies, with creative and art directors battling the art buyers for prints. The concept also took home the pdn Grand Prize for photography self-promotion.

Services Included: Creative Direction, Concept, Design, Photo Editing, Identity