When Gravis Footwear, a division of Burton Snowboards, launched a new skateboarding specific line they partnered with PH to develop and execute multiple 360° campaigns for two seasons. The line was designed to be decidedly clean and minimal, PH took that approach with the visual language in all marketing efforts.
As most skate footwear brands of the time were utilizing distressed and deconstructed visual approaches, PH took Gravis Skate to an elevated, timeless brand positioning. The use of the four-hole icon and wordmark played off the four wheels and four holes from skateboards. From specific catalog season launches to team rider specific shoe launches, PH conceived themes, directed photo shoots and executed design for all touch points. The approach was highly successful and created strong market share. Gravis eventually became the Nike of Japan, and eventually moved the brand to be exclusively Japanese. PH was recognized for its catalog work by Communication Arts Magazine in the CA Design Annual 2012.
Services Included: Creative Direction, Concept, Design, Print, Collateral, Digital, Photo Art Direction, Identity, Trade Show Design
Salt Optics is a premium eyewear brand from coastal California that is committed to quality construction and timeless design. PH worked with Salt Optics from the brand's inception to create a brand platform and executed multiple 360° campaigns, from sell-in materials to POS displays to websites. To reinforce the approachability and authenticity of the brand all models cast for photo shoots were friends of the brand and styled in their own clothes. The clean, minimal and effortless mantra of the brand was reflected in all touch point communications.
Services Included: Creative Direction, Concept, Design, Print, Collateral, Packaging, Website, Photo Art Direction
Boost Mobile approached PH to create a visual language for their summer music festival tour. PH crafted a strong graphic visual language and commissioned illustrator Keren Richter to round out the identity. Deliverables ranged from tour bus graphics, artist specific concert posters, event activations, event booth graphics and more. On the heels of this project Boost commission PH to conceive a new LA market particular print and OOH campaign the was titled "Create Your Conversations" highlighting the idea that no matter who you are or what your interests are, Boost's got you covered.
Services Included: Creative Direction, Concept, Design, Print, Photo Art Direction, Illustration Art Direction
PH teamed up with the ENVOY agency and created a brand platform and product campaign aimed at a generation of Millennials that demand premium unlocked phones. The ensuing “Live Unlocked” mantra proved that all aspects of life are better when we're unlocked.
Services Included: Creative Direction, Concept, Design, Packaging, Digital, Website, OOH, Photo Art Direction
What started out as a packaging job for the PH offices turned into a four-year adventure into the men's grooming market. PH created and expanded the line from two products to 11, lead and created the go-to-market strategy, positioning and created all materials for every touch point.
What followed was a sudden growth from 11 local accounts to over 600 in 14 countries in just two years. PH served as President and Creative Director and operations for the brand during its rapid growth. So much so that PH closed offices and solely focused on the Imperial brand as it rapidly grew. After four years and building the brand to $1.4 million in sales, PH sold its controlling interest and got back to what we love: Creating brands, taking them to market, making them flourish, and then doing it all over again!
Services Included: Creative Direction, Concept, Design, Packaging, Digital, Website, Photo Art Direction, Print, Product Design
PH teamed up with the Amusement Park agency to define a new visual language for Toshiba Business Solutions North America. In the B-to-B category of business printing and technology solutions (admittedly not the sexiest of categories) there hasn't been a lot of visual innovation. Toshiba was ready to break from the pack and stand out with a fresh rebrand with the website being the initial deliverable.
The theme line, “Empowering the Art of Business,” highlights how Toshiba enables its clients to create and gain competitive business advantages seamlessly. The rebrand and visual language were rooted in artistry and modernity with clean typography, a new color palette, and minimal sculptural illustrations by Eddie Guy. Additional B-to-B print advertising, trade show elements, posters, and office environmental elements also came out of the rebrand execution.
Services Included: Co-Creative Direction, Art Direction, Design, Web Design, UX, Print, Collateral, Photography Art Direction, Illustration Art Direction
Blackberry recently launched the new Blackberry KEYone phone, and PH teamed up with the Schiefer ChopShop agency to help craft a meaningful message that communicates “different” but with purpose. Working closely with the Blackberry team, we crafted the art direction, and photography style (commissioned fashion/automotive photographer Patrick Curtet) and digital design for the launch. The awareness campaign deliverables included, TV, heavy OOH (including a NYC Union Station takeover) and digital banners (animated/static) as well as web, social, and :06 and :15 YouTube and FB bumpers. The results were impressive. The KEYone sold out in Europe where the campaign was launched. The digital banners got 1M+ Impressions, .35% click-through rate (7x industry average for banners), 1.73% conversion rate. The :06 bumpers got 20K+ clicks to the website, which is a 1% click-through rate on a :06 ad (100% increase over industry average CTR for all video lengths).
Services Included: Co-Creative Direction, Art Direction,Concept, Design, TV, Digital, Micro Website, OOH, Photo Art Direction
PH teamed up with the Schiefer Chopshop agency to create a brand platform and product campaign launch aimed at an urban mix of Millennials that needed premium smartphones at affordable prices. The ensuing “All for All” concept came out of the idea of democratizing technology. Making smartphones with all the features accessible for all the people, “All for All.” With strong digital and social media content pushes, the phone sold out in the top five test markets in two weeks. Alcatel then became the official smartphone of the MLS soccer league, where thematic marketing and event activations combined with the creative to make the Idol 5 launch a huge success.
Services Included: Creative Direction, Concept, Design, TV, Digital, Website, OOH, Photo Art Direction
As a prominent celebrity photographer in the mid-to-late 90’s, Andrew enjoyed substantial success. Having left the field for some time, he was struggling to rebuild his cache in the editorial and advertising world. He approached PH looking for a fresh approach to garner attention to his work and reignite his career. Instead of the mass-mailed promos most photographers do, we conceived an oversized, hard-bound, oversized coffee table book that showcased some of his best celebrity images along with copy that described his memories of that celebrity on the day of the shoot. The book was called 50 Portraits and Some Words. This limited-edition, highly-targeted, the book was mailed to leading art buyers and editors. The approach was wildly successful and created many new opportunities and eyes for Andrew's work—not to mention a few awards, including the CA Design Annual, along the way.
Services Included: Creative Direction, Concept, Design, Photo Editing, Identity
Daniel Root, an award-winning freelance commercial and editorial photographer based in San Francisco, CA, came to PH looking for a new positioning and strategic approach to his brand, identity, and promotional pieces. His specialty is capturing the transitional, product, and action moments in and around the world of sport and sports culture.
Taking cues from his Root’s style, PH developed the tagline “A Different View of Sport” to highlight his ability to capture sides of sports rarely seen. PH also proposed a bold, yet simple, honest and understated, new logo based on his name, DAN. This simplicity was reinforced by a utility usage of bold orange for branding. A clean, modular and easily updatable newspaper format was designed for DAN’s direct mail promotional efforts. PH took extreme measures in photo editing his large volume of work to carefully highlight the positioning of “A Different View of Sport.” Reception of his new positioning and branding was strong, leading to multiple assignments and long-term relationships from Nike, Adidas, Rebook, and other leading international sports brands.
Services Included: Creative Direction, Concept, Design, Print, Collateral, Photo Editing, Packaging
DSREPS, a prominent photographer representative firm, approached PH looking for a fresh approach to a promo piece to garner attention from the high-level agency and editorial art buyers. Instead of the usual mass mailed promo, we conceived a DSREPS “Art Show in a Box" concept. The oversized box, contained 10–13 oversized prints and “bull clips” so recipients could immediately garner their office walls with DSREPS work. The initial promo created a bit of a war within agencies, with creative and art directors battling the art buyers for prints. The concept also took home the pdn Grand Prize for photography self-promotion.
Services Included: Creative Direction, Concept, Design, Photo Editing, Identity
Analog Snowboarding, a division of Burton Snowboards, partnered with PH to develop and execute multiple 360° campaigns over the course of two seasons. The brand positioning took a harder, more irreverent approach to other brands in the category. The mantra, “Design Unlikely Futures,” was developed in interpreted in multiple graphical paths. From seasonal catalogs to print campaigns, PH conceived themes, graphic elements, and photo styles. PH led all photo shoots and executed for multiple touch points.
Services Included: Creative Direction, Concept, Design, Print, Collateral, Digital, Photo Art Direction, Identity, Trade Show Design
Roxy, the original women's surf brand, worked with PH over three seasons to craft multiple 360° campaigns in various brand verticals. From lifestyle branding print work to wetsuits, to snowboard outwear campaigns as well as product branding, PH conceived seasonal themes, led photo shoots and executed design for multiple Roxy touch points.
Services Included: Creative Direction, Concept, Design, Print, Collateral, Photo Art Direction, Packaging, Retail Design
Gravis Footwear, a division of Burton Snowboards, partnered with PH to develop and execute multiple 360° campaigns over the course of two seasons. The brand was targeted at the creative lifestyle of surfing, skateboarding, snowboarding, and art.
The IV icon was developed to echo those four pillars of the brand. Since the Gravis product line is designed to be decidedly clean and minimal, PH took a similar approach in the visual language for all marketing efforts. The theme line “Creative Departures” was created to resonate with the world traveling, creative, action sports mindset demographic. PH took Gravis to an elevated, timeless brand positioning. From specific catalog seasonal launches to team rider specific shoe launches, PH conceived themes, directed photo shoots and executed design for all touch points.
Services Included: Creative Direction, Concept, Design, Print, Collateral, Digital, Photo Art Direction, Identity, Trade Show Design
Surfwear and streetwear retailer PacSun epitomizes the active SoCal coastal lifestyle. They came to PH to assist in developing and executing multiple 360° seasonal campaigns for two years. From summer campaigns to winter denim launches, PH conceived seasonal themes, led photo shoots, and worked with their in-house team to execute branding on all consumer touch points.
Services Included: Creative Direction, Concept, Design, Print, Digital, Photo Art Direction, Packaging, OOH, Retail Display
A newly formed advertising agency that brought the Schiefer Media Group and Chopshop Productions together to form Schiefer Chopshop. PH was tasked with designing the new identity for the agency. PH took the liberty to form the acronym SCS as a simple icon that represented the merging of the two companies. With numerous stakeholders and opinions in the project, a timeless, restrained, grayscale color palette was reccomended along with minimalist industrial typography. SCS continued on to win numerous new accounts and has since quickly grown. Success in simplicity.
Services Included: Corporate Identity, Branding, Design, Signage, Collateral
Surfwear and streetwear brand ANALOG, a division of Burton Snowboards, partnered with PH to develop and execute multiple 360° campaigns for two seasons. The brand positioning took a harder, more irreverent approach to other brands in the category. The mantra, "Design Unlikely Futures," was a calling to live life differently and included multiple graphic interpretations. From denim campaigns to board short campaigns, PH conceived seasonal visual approaches and photo styles. PH led all photo shoots and executed for numerous touch points.
Services Included: Creative Direction, Concept, Design, Print, Collateral, Digital, Photo Art Direction, Identity, Trade Show Design
A collection of various PH designed packaging jobs. With some conceptual and some actual, the life path from concept to completion is always complex with unique challenges. One thing remains true, a good idea and design will always give your brand pop on the shelves and create brand awareness.
The corner stone of any brand, the logo. From simple understated logotype designs to icons and specialized logo lock-ups, PH prescribes to no formula other than what feels right for the specific client, their ethos and market place.
